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  • Costco’s founder met Jeff Bezos for coffee—his advice helped turn a near-death Amazon into a $2 trillion business

Costco’s founder met Jeff Bezos for coffee—his advice helped turn a near-death Amazon into a $2 trillion business

In 2001, tech stocks went bust and Amazon struggled. A coffee meeting with Costco founder Jim Sinegal helped convince Jeff Bezos to rethink his prices.

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