Macy’s Thanksgiving Parade Hits New High, Most-Watched Entertainment Program Since 2020 Oscars

NBC’s presentation of this year’s Macy’s Thanksgiving Day Parade delivered 31.3 million total viewers across all platforms, up 10% from last year to mark a new all-time high audience for the event. With 23.6 million viewers watching on NBC during the live telecast (from 8:30 am to 12 pm ET), the parade stands as the most watched entertainment show on linear television since the February 2020 Academy Awards on ABC. In the coveted 18-49 demo, the parade score a 5.4 rating, making it the highest-ra